VIDEO & PODCAST PRODUCTION

Producing great podcast and video content goes beyond coming up with a good idea, setting up a camera and microphone, and hitting record. A successful presence in both media requires brand positioning, planning, and commitment to consistency. Conveyance can help you:

• Research your prospects: You must first know your audience and how they talk about their pain points so you can determine how you uniquely solve their problem.
• Perform a competitive market analysis: It’s imperative to understand who is already in your market and what they’re doing to market themselves so you can compete.
• Position your brand: With market research in hand, you can develop branding and positioning statements that distinguish your podcast from competitors, as well as how you want to be perceived internally and in your community.
• Create a brand identity: Logos and fonts are just as important for audio and video marketing as they are for traditional channels.
• Develop a brand voice: In addition to your brand positioning, we can help you identify the tone you will use, how you want to make people feel, and tie it together with your voice of customer research.
• Build and launch a website: We’ll help you create a beautiful website that leverages your existing research to really prepare your brand.
• Map out a plan: Although you can jump into the deep end, the best podcasts and video channels have a dedicated launch plan that involves a topic outline, whether you’re performing interviews, and how you plan to build a buzz.
• Write your intro and outro: Armed with your market research we’ll help you script your intro and outro, and choose theme music that conveys your brand voice.
• Vet and hire podcast and video producers: Once again, you can rig up a mike and hit record, however, a great producer is worth the investment so that people stick around to listen to your message.
• Develop a funnel and strategy: We’ll help you identify what to offer prospects and how you’ll use your content to grow your brand, your audience, and your bottom line—by repurposing it for your website, social media, and more!
• Create a successful launch: From landing pages to email nurture sequences, we can help you generate a launch that immediately improves your market position and business!