ATTRACT CUSTOMERS

Getting people to your site is half the battle. Converting them is the next step. Conveyance does both.

We focus on your ideal customer so we can understand them and how you solve your pain points in order to develop content they find valuable, educational, and convincing which turns them into leads.

Lead Generation

We Drive the Right Leads toYour Site for Conversion

WE GENERATE TRAFFIC AND MOVE LEADS INTO YOUR FUNNEL

We help clients build stronger sales funnels from the top down by helping drive traffic to your site and then converting traffic into leads. We solve top of funnel (TOFU) issues with a powerful content strategy tailored to your company and buyer personas – your ideal clients. You’ll get content that educates, entertains, and attracts your audience to your site while building familiarity with your brand. Each piece of content guides readers toward a relevant offer that piques their interest and moves them to the next stage of the funnel.

 

Your TOFU marketing strategies may include:

  • SEO – We publish and optimize content around keywords and phrases your personas use to search for solutions to their challenges and pain points.
  • TOFU Content Marketing – We create and “gate” content such as eBooks, guides, and whitepapers behind a lead capture form. This sets you up as both a thought leader and the solution to their challenges.
  • Paid Advertising – We invest in display, search, or video ads on paid platforms, such as Google AdWords, social media, and trade publications, to reach new leads, build brand awareness, and scale quickly.
  • Blogging – We create weekly blog posts that help educate website visitors and encourage them to learn more about your company and products/services. Your strategy may also include contacting guest bloggers to leverage their expertise and build your credibility.
  • Social Media – We publish to relevant social media sites and forums and use company-specific hashtags as well as those trending in the industry to widen your reach.

We Understand the Challenges of Growing a Business.

Let's talk about the vision you have for your business and how Conveyance can get you where you want to go. Contact us to have all of your questions answered and see relevant case studies.