Marketing Strategy

We believe a comprehensive marketing communications plan is one of the most effective weapons in any company’s arsenal. It helps you differentiate your business from the competitors, cut through the noise in crowded markets, and effectively reach the right audiences.

Whether it’s crafting a market expansion plan, brainstorm new service offerings, a rebranding effort, or any other major strategic initiative, we make sure you don’t set limits on how creative your strategic vision can be.

In your strategy session we will define a clear vision of how things are, then creating alternative scenarios of how things could be so that an effective tactical plan can be developed.

MARKETING STRATEGY

WE DELIVER AN ACTIONABLE PLAN ALIGNED WITH YOUR GROWTH STRATEGIES

DISCOVERY & MARKETING AUDIT

We form a deep knowledge of your organization during the discovery process. This includes one-on-one interviews with key players, audit of current initiatives and sales and marketing assets, and in-depth research and analysis.

Sales + Marketing Alignment Survey

This is where we get your sales and marketing team together in one room to determine what they need to make a tangible impact on your organizations bottom line.

Content Audit

We want to know what sales tools you currently have in play, what’s working and what’s not, and what you feel is missing from the current marketing mix.

Metric Mapping

We’ll get your executives, sales, and marketing teams speaking the same quantitate language and placing emphasis on the same sets of key performance indicators.

Competitive Analysis

Primary, direct, and aspirational competitors are identified to gain a better understanding of industry benchmarks, messaging, channel mix, best practices, key differentiators, pricing, and market-share.

STRATEGY SESSION

Building a strong marketing strategy means defining a clear vision of how things are, then creating alternative scenarios of how things could be so that an effective tactical plan can be developed.

Ideation

What we are best at is learning about your business then applying our unique, unencumbered point-of-view and fresh thinking to the way we translate what you do and why it’s valuable to your customers, partners and influencers.

Positioning

A conversation on the best way to position your organization that clearly defines your differences—and helps prospects, customers, and partners understand why those differences matter to them.

Target Market

A high-level discussion on the customers most likely to want what you offer, the market segments you can serve most profitably, and approaches that will deliver the highest margins.

Communications

Brainstorm new messages that will likely compel your target audiences to re-think your product or service and change their behavior.

Campaign Delivery

Outline the most effective ways to convey your messages to the most favorable audiences.

Key Performance Indicators (KPIs)

Agree upon the methodology and tools to measure what’s working and what not, mapped to your business goals.

TACTICAL ROADMAP

Six-month Marketing Communications Plan

We translate your strategy into an actionable tactical marketing plan that is aligned with your business growth strategies. These tactics represent the tangible expressions of the strategic insights we uncover together.

Depending upon where your business is within its lifecycle and your business objectives and goals, our CMO will provide a practical, highly detailed and actionable plan to:

Create a more focused, business-wide approach to marketing
Select and court the right types of client
Differentiate and position your product or service
Identify growth opportunities
Create and maintain a marketing mix for your selected target market
Allocate resources correctly
Safeguard your brand and reputation
Pivot and evolve based on data analytics

DISCOVERY, STRATEGY & PLAN