SALES AND MARKETING AUTOMATION

All too frequently, websites offer legitimacy or function as an information repository, and nothing more. Conveyance can help you change that by developing an inbound marketing strategy and turning your website into your 24/7 sales team. We capitalize on the growing power of the internet to expand your marketing efforts, focus less on expensive conventional marketing pushes, and concentrate on nurturing and converting organic leads through a strategic process.

Conveyance excels at redesigning websites from the ground up, configuring them so they can serve as the foundation for your funnel. This starts, not with design, but by researching your company, clients, and competitors to identify buyer personas and their pain points. Armed with this information, we can market to their specific needs and build a content-driven funnel to attract, engage, and convert your prospects.

We customize the multiple layers of inbound strategies to develop your sales and marketing automations in a way that will best serve and convert your clients.

AS A CLIENT, YOUR SALES AND MARKETING AUTOMATION EFFORTS WILL LIKELY INCLUDE:

• Content & SEO – we optimize your main pages, blog, and images to ensure your site can generate organic traffic.
• Pay-per-Click Ads – Although ads are a hallmark of conventional marketing, we use targeted ads through platforms like Google AdWords and social media to help reach consumers that match your buyer personas.
• Dynamic Design – We update your website to fit the needs of your personas, so it works across devices, and fits the forward-thinking vision your company wants to portray.
• Lead Scoring– we use algorithms to predict which customers to target, when to contact them, and what factors truly drive lead conversion rates.
• Converting Visitors – We use Calls to Action (CTAs) and conversion mechanisms to generate leads.
• CTAs – In its simplest form, we ask your prospects to do something, whether through a link in a blog, a banner link offering prospects something in exchange for their email, a sign-up form, or even chatbots.
• Conversion Mechanisms – The next step is to get prospects to act. We develop lead pages, product pages, or registration forms to collect their information.
• Retaining Customers – The best customers are repeat customers. We help you convert more past clients by identifying good customer support practices, an active social media strategy, and continual nurturing through email marketing.
• Customer Support – We share best customer support practices for follow-ups and feedback following a purchase.
• Social Media Strategy – We help you gain visibility where it matters–where your clients hang out to grow brand awareness by sharing valuable content and tips.
• Email Lists – We create campaigns and nurture sequences that keep your clients and prospects engaged, educated, and brand aware.